"It's the same thing as back in the gladiator days when the gladiators fought to death," Mitnick, who represents Karras and hundreds of others in the suit, has said. "Fans care about these guys when they're playing and they are heroes. But as soon as you're not a hero and not playing the fan doesn't really care what happens to them.".Brand reputation or 'goodwill' is arguably the most valuable asset a company has over the long term. Jack Welch talked about 'walking the talk' but the concept goes back to the very dawn of democracy and the concept of an empowered populace. Socrates said that "the way to gain a good reputation is to endeavor to be what you desire to appear." It is important to note that he acknowledges that people attribute values based on acting in accordance with aspirations.

The film's only good joke is that the recently dead never look like they did when they were alive. The living public sees Roy as a Victoria's Secret model