Another advertiser who went all out when it came to highwattage players was Samsung, casting Apatowregulars Seth Rogen and Paul Rudd in a comic sendup on Super Bowl ads and the publicityhungry marketers and stars who create them. In a game that brought its own special effects, with Beyonce's electric halftime performance and the Superdome's unexpected power outage, the commercials needed to have something special to stand out. Celebrity endorsers seemed a safe bet to pull that off..Looking forward, I fully expect growth to continue in all facets of our golf business. In particular, with Adams Golf, we have a third brand with great potential. And in categories such as balls, where we have significant market share potential, we are reinforcing our commitment to attack this opportunity.

So how many high schools could make the claim that they turned out a major conference leading rusher in football and leading scorer in basketball? I guessing the list is really, really, short